A logo (abbreviation of logotype, from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
And, below are a few logos which I designed for clients who had very specific ideas about what they envisioned:
Matty just received his 100th 5 star review from YELP – go team!!!
Nick has a very clear view of how to craft an image for his brand!!!
Mike’s patent approval preceded his vision for this logo!!!
It’s not that hard to figure out which of the above designs are a tad more complex; yet, each conveys the exact message intended.
when you combine a strong picture with the right words, communication occurs:
Jon & Michele Valee asked me to design packaging for their award-winning rum cakes. We worked really hard to get the final containers to reflect their brand vision…it’s pretty cool how the small, medium & large cakes stack together to mimic the form of a lighthouse. The design also won an award!
And, when an upscale department store chain in Bermuda wanted to feature their cakes for tourist gifts, they asked me to infuse the design with an island vibe, making sure the sand was “pink.” This design is fairly complicated. The final packages fold up just like the image above.
mine is Japanese and we are very fortunate in Connecticut to have several, wonderful Japanese restaurants close-by. It was fun to photograph and design the menu for MOMO in Orange, CT. Jasmine & Jeffrey asked me to incorporate images into their menu redesign (ten pages). MOMO means peach in Japanese and the white characters are literal.
For the past few years, I have been concentrating on Marketing & Design for several clients in the food service industry.
By providing comprehensive marketing support across all channels for Lighthouse Rum Cakes and Gelato Giuliana, as well as other clients, I have developed a broad range of experience and skills, not limited to award-winning graphic design and photography.
These efforts are supported by continued study in Business Administration and front/back end marketing communications protocols. My business and design philosophy provides unconditional support and availability.
I have also developed marketing communications for educational & clients in the retail and service industries. It is particularly gratifying to have won several design and photography awards.
Below are several more examples of my work in various sectors:
Because I manage social media for several clients, personally, I never, ever post, comment or share anything controversial which could potentially conflict with my client’s philosophy. After careful deliberation, I decided that most visitors to this post would be here to see my range and ability to take risks for a client w/their permission. So here u have it – the real designer inside takes a stand.
I was asked to use type only for this design to illustrate Open Type and it is, perhaps, my all-time favorite piece.
This university brochure design is very stylized – yet quite simple with references to grids & vectors.
One always hears about composition and the rule of thirds. It’s all about composition, focus & lighting for photographers & designers. And, I decided to do an exercise and put a rule of thirds grid over the work of a few famous artists. Sure enough – they followed the rule of thirds.
The work of Lewis Hine are inspiring – his photo, above, speaks thousands of words, follows the rule of thirds, and reminds me to never be satisfied & to keep trying.
Georges de La Tour also inspires me – his painting, below, captures light and emotion in a style which instinctively informs mine.
Keeping them in mind along with the rule and it works well for me!
And, if you want to see more of our work: www.awesomephotos.co
The macro R1C1 flash set up, part of the Nikon Creative Lighting System, provides the perfect portable solution to make detailed macro photos shine. This macro lighting unit is a great tool for precise food & botanical photography. The twin flash heads dramatically light culinary ingredients and complex floral details.
As a professional photographer, one must be very concerned about light. The variable are numerous and complex. It’s wonderful to be able to develop a “lighting style” that is appealing and recognizable.
I prefer photos to be in sharp focus which requires a small f stop – f11 or higher. This small opening, combined with the length of the lens and subject to camera distance dramatically reduces the available light so it makes sense for me to add light – not bump up the iso too high. These strobes are great – literally small light boxes, attached to a ring which sits at the end of the lens. The lighting style is very contoured. A wireless transmitter allows me to adjust the individual output.
Some more info about the unit from the Nikon site:
People are typically curious abut this unit which adds a bit of substance to my camera’s footprint. I really enjoy taking the time to explain how this system works!!! From what I understand, the unit was originally developed for dental photography. I always shoot with my 105mm Nikon micro. If, for example, I am using the 85mm Nikon portrait lens, the R1C1 does not provide enough light. We are talking close.
Currently there is a Chihuly exhibit at the New York Botanical Gardens. Most of the photos I’ve noticed on NYBG’s FLICKR Group provide a broader point of view. The photos above are fragraments of a blade of green glass from the Chihuly show.
A while back I read a very interesting blog post from the New York Botanical Gardens. The author talked about a moss/fern spore that was used to make flash powder for view cameras in “the days of old.” Such an amazing connection between plants and photography.
And to see more of our work, visit: www.awesomephotos.co
I am consolidating my marketing, design & photography blogs here. This is from a post that is almost ten years old and I was curious to see how much of that discussion is still relevant today. You can decide!!! Years ago, I was invited to discuss entrepreneurship with an MBA class at Southern Connecticut State University (SCSU) in New Haven, Connecticut. While preparing my presentation for the class, I compiled a list of resources for the students and all the “do it yourself” entrepreneurs out there:
- harvardbusinessonline.hbsp.harvard.edu academic reference – search or click innovation & entrepreneurship
- google.com/intl/en/corporate Google mission statement / vision / Google analytics
- vistaprint.com very inexpensive marketing collateral
- doteasy.com free web hosting w/excellent support
- youtube.com video on social entrepreneurship – search Ashoka
- knetlive.com working within the community in Connecticut
- thirteen.org/leadingwithkindness/enlightened business leadership – Leading with Kindness
- wordtracker.com brainstorming and keyword research
- seomoz.org internet marketing resources
- compete.com competitive intelligence
- spyfu.com competitive intelligence
- constantcontact.com email marketing (permission based)
- prweb.com marketing communications
- wordpress.com set up a blog for your enterprise
Pioneers who innovate must have a clear vision of their venture, be able to manage cash creatively or “bootstrap”, and have persuasive ability. Inspiration below is still a click away from many of the links above:
Jon & Michele Vallee are perfect clients…fun, smart & accessible. They asked me to design a box for their award-winning rum cakes. We worked hard together to create beautiful packaging for the small, medium and large cakes. I love the way the boxes stack together to form “a lighthouse”. Everything about this shouts “award winner”!
This tower is tops – a small, medium and large cake in choice of flavors, attractively gift boxed.
Keystone Paper and Box Company in Windsor CT, produced the box and wished to enter the design in a national contest. The box design placed in the competition.
Needless to say, we are thrilled. You can read more at:
Lighthouse Rum Cakes is gearing up for another phenomenally busy holiday gift season. It’s very easy to order 24/7 on their website: www.lighthouserumcakes.com
Please be sure to visit soon!
Recently, I had the opportunity to present a talk to the North Haven Camera Club. Everyone was very nice and interested in what I had to say. Here are a few takeaways from my talk:
Artists who are Sources of Inspiration:
David duChemin: vision moves you to pick up camera, determines what you look at, determines what you see, determines how/why you shoot, finding & expressing vision is a journey. Take time to reflect: list what you love in general, then be specific, then more specific & drill down deep …look at your photos do they reflect your vision?
- one can be inspired w/o being creative
- one can be both w/o a vision
- one can have a vision w/o a style
- to be meaningful, a vision needs to be expressed through a personal style
Sources of Knowledge
stanford.edu | techy CS178 Digital Photography
PhotoPlus Expo – Oct. 2016 NYC
International Center of Photography*
New York Botanical Gardens*
Southern Connecticut State University – Advanced Digital Photography* -Art Dept.
*also a source of inspiration
And, if you want to see more of our work: www.awesomephotos.co