A logo (abbreviation of logotype, from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
And, below are a few logos which I designed for clients who had very specific ideas about what they envisioned:
Matty just received his 100th 5 star review from YELP – go team!!!
Nick has a very clear view of how to craft an image for his brand!!!
Mike’s patent approval preceded his vision for this logo!!!
It’s not that hard to figure out which of the above designs are a tad more complex; yet, each conveys the exact message intended.
when you combine a strong picture with the right words, communication occurs:
Jon & Michele Valee asked me to design packaging for their award-winning rum cakes. We worked really hard to get the final containers to reflect their brand vision…it’s pretty cool how the small, medium & large cakes stack together to mimic the form of a lighthouse. The design also won an award!
And, when an upscale department store chain in Bermuda wanted to feature their cakes for tourist gifts, they asked me to infuse the design with an island vibe, making sure the sand was “pink.” This design is fairly complicated. The final packages fold up just like the image above.
mine is Japanese and we are very fortunate in Connecticut to have several, wonderful Japanese restaurants close-by. It was fun to photograph and design the menu for MOMO in Orange, CT. Jasmine & Jeffrey asked me to incorporate images into their menu redesign (ten pages). MOMO means peach in Japanese and the white characters are literal.
For the past few years, I have been concentrating on Marketing & Design for several clients in the food service industry.
By providing comprehensive marketing support across all channels for Lighthouse Rum Cakes and Gelato Giuliana, as well as other clients, I have developed a broad range of experience and skills, not limited to award-winning graphic design and photography.
These efforts are supported by continued study in Business Administration and front/back end marketing communications protocols. My business and design philosophy provides unconditional support and availability.
I have also developed marketing communications for educational & clients in the retail and service industries. It is particularly gratifying to have won several design and photography awards.
Below are several more examples of my work in various sectors:
Because I manage social media for several clients, personally, I never, ever post, comment or share anything controversial which could potentially conflict with my client’s philosophy. After careful deliberation, I decided that most visitors to this post would be here to see my range and ability to take risks for a client w/their permission. So here u have it – the real designer inside takes a stand.
I was asked to use type only for this design to illustrate Open Type and it is, perhaps, my all-time favorite piece.
This university brochure design is very stylized – yet quite simple with references to grids & vectors.
One always hears about composition and the rule of thirds. It’s all about composition, focus & lighting for photographers & designers. And, I decided to do an exercise and put a rule of thirds grid over the work of a few famous artists. Sure enough – they followed the rule of thirds.
The work of Lewis Hine are inspiring – his photo, above, speaks thousands of words, follows the rule of thirds, and reminds me to never be satisfied & to keep trying.
Georges de La Tour also inspires me – his painting, below, captures light and emotion in a style which instinctively informs mine.
Keeping them in mind along with the rule and it works well for me!
And, if you want to see more of our work: www.awesomephotos.co