Exactly what is a LOGO?

Logo

From Wikipedia, the free encyclopedia

logo (abbreviation of logotype,[4] from Greekλόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

 

And, below are a few logos which I designed for clients who had very specific ideas about what they envisioned:

MGFlogoSealWEB copyMatty just received his 100th 5 star review from YELP – go team!!!

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Mike’s patent approval preceded his vision for this logo!!!

It’s not that hard to figure out which of the above designs are a tad more complex; yet, both convey the exact message intended.

Sometimes, it’s complicated…

Jon & Michele Valee asked me to design packaging for their award-winning rum cakes. We worked really hard to get the final containers to reflect their brand vision…it’s pretty cool how the small, medium & large cakes stack together to mimic the form of a lighthouse. The design also won an award!

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And, when an upscale department store chain in Bermuda wanted to feature their cakes for tourist gifts, they asked me to infuse the design with an island vibe, making sure the sand was “pink.” This design is fairly complicated. The final packages fold up just like the image above.BermudaCakes

 

Corporate design is always about respect…

For the past few years,  I have been concentrating on Marketing & Design for several clients in the food service industry.

By providing comprehensive marketing support across all channels for Lighthouse Rum Cakes and Gelato Giulianaas well as other clients, I have developed a broad range of experience and skills, not limited to award-winning graphic design and photography.

These efforts are supported by continued study in Business Administration and front/back end marketing communications protocols. My business and design philosophy provides unconditional support and availability.

I have also developed marketing communications for educational & clients in the retail and service industries. It is particularly gratifying to have won several design and photography awards.

Below are several more examples of my work in various sectors:

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Because  I manage social media for several clients, personally, I never, ever post, comment or share anything controversial which could potentially conflict with my client’s philosophy. After careful deliberation, I decided that most visitors to this post would be here to see my range and ability to take risks for a client w/their permission. So here u have it – the real designer inside takes a stand.

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I was asked to use type only for this design to illustrate Open Type and it is, perhaps, my all-time favorite piece.
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This university brochure design is very stylized – yet quite simple with references to grids & vectors.

Photographic Vision & Style

One always hears about composition and the rule of thirds. It’s all about composition, focus & lighting for photographers & designers. And, I decided to do an exercise and put a rule of thirds grid over the work of a few famous artists. Sure enough – they followed the rule of thirds. 

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The work of Lewis Hine are inspiring – his photo, above, speaks thousands of words, follows the rule of thirds, and reminds me to never be satisfied & to keep trying.

Georges de La Tour also inspires me – his painting, below, captures light and emotion in a style which instinctively informs mine.

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Keeping them in mind along with the rule and it works well for me!

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And, if you want to see more of our work: www.awesomephotos.co