A logo (abbreviation of logotype, from Greek: λόγος logos “word” and τύπος typos “imprint”) is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.
And, below are a few logos which I designed for clients who had very specific ideas about what they envisioned:
Matty just received his 100th 5 star review from YELP – go team!!!
Mike’s patent approval preceded his vision for this logo!!!
It’s not that hard to figure out which of the above designs are a tad more complex; yet, both convey the exact message intended.