Rewinds can be awesome…

I am consolidating my marketing, design & photography blogs here. This is from a post that is almost ten years old and I was curious to see how much of that discussion is still relevant today. You can decide!!! Years ago, I was invited to discuss entrepreneurship with an MBA class at Southern Connecticut State University (SCSU) in New Haven, Connecticut. While preparing my presentation for the class, I compiled a list of resources for the students and all the “do it yourself” entrepreneurs out there:

Pioneers who innovate must have a clear vision of their venture, be able to manage cash creatively or “bootstrap”, and have persuasive ability. Inspiration below is still a click away from many of the links above:

Moore’s Law | Internet Marketing | Required Reading

Moore’s law defines a trend in the computing hardware industry. Gordon E. Moore, co-founder of Intel described the exponential increase in the number of transistors that can be placed inexpensively on an integrated circuit – the amount doubled approximately every two years and continues to do so. Eventually nano technologies may halt this trend but for now we are still surrounded by technological innovation growing at an accelerated pace.

NPR  introduced  and still broadcasts a  segment of All Things Considered called All Tech Considered. Yesterday, they  discussed cellular phone applications. The intro made this point…by the time you can understand and deploy technology labeled with a new ACRONYM…the technology has already changed…maybe not quite that fast but you get the picture. Processing speed, memory capacity, and even the number of pixels in digital cameras comply with Moore’s Law and technology innovation still grows at an accelerated pace. I, of course, say “make the wave don’t wait for it.”

    Innovation | Adaptation | Marketing

Innovation | Adaptation | Marketing

I prefer having the latest and best tools in an easy to access interface and find it inefficient to hop from website to website to website to get all the necessary actionable insights when developing the best strategy for a client. Yet, sometimes you simply must switch lenses. Workflow is very important. In Photography, it is also important to view the same information from varying perspectives. It is easy to create new perspectives – just change lenses- shift your position and a good camera will reward you with a compelling picture.

Internet Marketing should work the same way. Selecting the “right” internet marketing agnecy, one that instinctively and intentionally embraces Moore’s Law can put your organization at the start of the curve, not at the end. Even if innovation is not a core component of your marketing strategy, entrusting your internet marketing campaign to a Moore’s Law compliant firm makes good business sense. 

And, if you want to see more of our work visit:


It’s thrilling to win a design award…

Jon & Michele Vallee are perfect clients…fun, smart & accessible. They asked me to design a box for their award-winning rum cakes. We worked hard together to create beautiful packaging for the small, medium and large cakes. I love the way the boxes stack together to form “a lighthouse”. Everything about this shouts “award winner”!

This tower is tops – a small, medium and large cake in choice of flavors, attractively gift boxed.

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Keystone Paper and Box Company in Windsor CT, produced the box and wished to enter the design in a national contest. The  box design placed in the competition.

Needless to say, we are thrilled. You can read more at:

Lighthouse Rum Cakes is gearing up for another phenomenally busy holiday gift season. It’s very easy to order 24/7 on their website:

Please be sure to visit soon!

Presentation on Photographic Vision

Recently, I had the opportunity to present a talk to the North Haven Camera Club. Everyone was very nice and interested in what I had to say. Here are a few takeaways from my talk:

Artists who are Sources of Inspiration:

David duChemin: vision moves you to pick up camera, determines what you look at, determines what you see, determines how/why you shoot, finding & expressing vision is a journey. Take time to reflect: list what you love in general, then be specific, then more specific & drill down deep …look at your photos do they reflect your vision?

Alain Birot:

  • one can be inspired w/o being creative
  • one can be both w/o a vision
  • one can have a vision w/o a style
  • to be meaningful, a vision needs to be expressed  through a personal style

Georgia O’Keeffe
Art Wolfe
Robert Mapplethorpe
Robert Llewellyn

Sources of Knowledge   |   techy     CS178 Digital Photography*
PhotoPlus Expo – Oct. 2016 NYC

International Center of Photography* 
New York Botanical Gardens*
Allen Rokach  
Southern Connecticut State University – Advanced Digital Photography* -Art Dept.

*also a source of inspiration

And, if you want to see more of our work:

Photography has more than 2 P’s

Right off the top of my head: preference, point of view, pose, practice, process and purpose. Surely one can think of many more.


This photo was shortlisted at IGPOTY Macro – total thrill!!!!

Let’s consider this quote which coincidentally involves more photography p’s “practice” and “perfect”:

“ Your first 10,000 photographs are your worst.” – Henri Cartier-Bresson

If you are reading this, you will probably be glad to know that “10,000 photographs” represents just the start for me…I probably passed that milestone years ago and now continue to output this quantity every few months between personal and professional projects.

Looking at my first roll of developed negatives in my “bathroom” darkroom nearly 40 years ago, one could say I was “hooked”…today, “immersed” is more accurate.   Before one presses the shutter, a tremendous amount of thought and planning typically goes into “making the photo” as opposed to “taking the photo.” I’ve enjoyed every step of this learning journey. Some professors said very kind things while others offered constructive criticism which often contributed to more rapid improvement.


So, frequently, I will revisit  a theme or object many times and definitely see an improvement. My floral botanicals today are composed, lit and focused better than they were let’s say ten years ago. And, once you know the subject, it is easier to show the qualities which make it unique. The passion flower, below, never ceases to attract and challenge me because although it appears to be a fairly uniform,  complex yet distinct  and colorful flower, the depth of the blossom presents numerous photographic challenges particularly when shooting macro with limited depth of field.


And, if you want to see more of our work:


How to get emotion & expression…..

This is a quote by a very famous photographer:

“ Twelve significant photographs in any one year is a good crop. – Ansel Adams

I’ve also heard that it takes 1,000 photos for a National Geographic photographer to get one “keeper”. Composition, exposure and focus which is perhaps the easy part of photography. The challenge is to connect on an emotional level in addition to having the technical details spot on.


We were photographing Stephen slightly in advance of his christening, so he was all dressed up in the church and really eager to examine the bible that was open on the alter.  I totally love everything about this photo – especially his curiosity.

I just love this little angel girl – she is sweet & beautifu!!!!


and her twin brother is equally sweet and cute – although he would hate to know that I think so!!!

noah copy

The most memorable compliment I’ve ever received was for a photo taken during a documentary photography course…my semester project subject was a “veterinary practice.”

Our vet kindly allowed me to photograph his practice once a week on “surgery day”…I did get a fairly interesting group of photos. One very strong image was the preparation for the dental cleaning of a cat…capturing the moment our vet injected the cat to induce sleep so he could perform a careful and thorough cleaning.  A classmate actually started to cry when she saw the photo. The negatives from this set of images have long been archived up in the attic and the hope remains of capturing an image with equal intensity.

The memory of my classmates’s comment is everlasting. On a lighter note, I brush my dog’s teeth every single day….our vet thinks this is great.

And, if you want to see more of our work:

Focus can be subjective…

Years ago, and this was in the days of film, my photography professor, looked at one of my flower photographs and tactfully “sniffed” a few barely audible words – “depth of field”. That is all he said and I knew right then that my photographic vision and style would be to have sharp focus in the image.

One reason I prefer Macro Photography is the isolation of a subject or detail. Many photographers prefer selective or soft focus and deliberately make adjustments to achieve this effect. This is the subjective part of focus – the point which the viewer is drawn to because it is most clear. Time and again, I just like it all clear & close…this is subjective.

I just prefer to capture reality and show a detail or two which is most expressive. This preference informs my style.

Below are two photos of the same subject,  which have a subtle but different focus. Which do you prefer?


I prefer the one on the right…it’s sharper. Because the lens opening is smaller, I needed to add light to get the exposure.

In this case, one might need to zoom in to notice the difference. Interestingly, the digital camera’s sensor interprets/evaluates contrast with a combination of vertical and cross-type focus points. This is just the beginning of understanding and controlling focus.

And, if you want to see more of our work, visit

Photographing food makes me hungry…

Here’s  how I judge a great food photograph:

Does the photograph make you hungry and can you almost taste it?

Food photography is very challenging….it has to be styled, staged and lit properly. It’s amazing how many restaurants have websites which show the rooms, empty tables and a few food photos which look less than delectable. A good food photo makes the viewer want to dive right in and taste the food. The visual sense should stimulate the sense of smell and taste. I took this photo at Ibiza in Hamden, CT. It makes me hungry!!!


My favorite food photographer is Lou Manna….here’s why…every photo on his site looks delicious….appetizers, fruits & vegetables, desserts, entrees...everything!!! I don’t think I have eaten an entire hamburger in 20 years…yet, Lou can make something I don’t even love to eat, incredibly photogenic and appetizing. Check out his bisonburger….it looks totally delicious. His food photos make me very hungry….they are mouthwatering. My attempt at a burger makes my husband hungry.

On a side note, photographing flowers is easier than arranging flowers.  Let’s say I was making a bride’s bouquet of gardenias which are incredibly fragile and perishable. Yet the bride wanted a bouquet of gardenias for a July wedding, I would encourage her to pick a less fragile flower and would worry about the bouquet every second of the day even in cool weather. Let’s say I was photographing the bouquet….and noticed a tiny brown spot….and could photoshop the spot away if the gardenia was damaged at the reception.


Photographing people is similar to capturing flowers. For a blemish on a face….it’s easy to use portrait retouching software or photoshop to lighten shadows under eyes and soften mature skin.

It is impossible to photoshop succulence into a burger and freshness into fish….it has to be captured in camera and enhanced in development. This examples from Momo Japanese Fusion Restaurant in Milford CT  make it very easy to  crave the cuisine. The shrimp  appetizer looks juicy and fresh…the presentation is artistic. My husband and I plan to try this next time we dine there together.


And, if you want to see more of our work:

Photographing Awesome people…

I photograph Stephen every month on or shortly after his “birthday for that month.” Simply put, he is a beautiful, sweet, happy, friendly and entertaining child. I adore Stephen and love to photograph him. His mom & dad, one brother & three sisters are all very nice making the experience even more special.

marchenMjuly_2013 (4 of 47)

On one visit, Kerinne, Stephen’s sister,  seemed very interested in and attentive to the photo process. She watched everything I did and it made sense to include her in the session. When it came time to view the photos in Lightroom and make selections, our blossoming photographer with my encouragement took over the keypad on my MacBook Pro, helping rate the photos with a decisive confidence while involving her mom in the process. She was very quick to pick up the quirks of Lightroom, asking “Where did the Library go?”

My heart melted again that day.  I also showed  Kerinne how to use the Develop Module in Lightroom and when we took the “keepers” into Photoshop, she worked the most interesting adjustments on her favorite photo. The final step was to name and save the photo on the right…undeniably  very cute…look at Stephen’s big eyes. She started to type “awesome……” and I could not resist saying….”how did you know my name?”

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Laughter and smiles followed.

Every moment of this experience was extra special. Kerinne, only 8 years old, possesses visual awareness, confidence and technical prowess which surpasses that of some “grown up” folks I’ve encountered over the years. I remember a “young but old boss” telling me that she was “leery of digital cameras.”

After we wrapped it up, my new photo friend helped carry my silver briefcase to the car. It was hard to tell who was happier…Kerinne or me. Little people are special and I am very fortunate to have an opportunity to enjoy photographing and connecting with them.

And, if you want to see more of our work:

Why histograms are important…

A histogram is a graph which shows the tonal range or brightness levels of a digital image. As you can see in the screen capture, the histogram (graph-top right) is bunched up at the right end. This means that more of the tonal values of the cute baby photo are closer to pure white. If however, the graph piled up at the left it would mean our photo had more shadows than highlights.

determiningExposure copy

You’ve heard of megapixels with regard to camera capability. Megapixel means one million pixels. Digital camera resolution  is measured in megapixels. One pixel (a picture element) while very small is still large enough to be registered and thus enhanced. Each pixel has three separate color channels (red, green, blue) which combine to produce a brand new color. Each color channel has a value from 0 to 255. Therefore 0,0,0, Black (r=0, g=0, b=0) has no value and 255, 255, 255 white  (r=255, g=255, b=255) has complete value.

The height of the histogram indicates how many pixels are recorded at a given brightness level. I think of a histogram as “exposure by the numbers.”  As professional photographers, we need to be very concerned when either end of the histogram shows a spike. This means we have no detail in either highlights or shadows and typically this situation is not optimal.

Our eyes are very sensitive and automatically recognize a properly exposed image. However, our cameras do not see the same way. The expert photographer has multiple tools which permit a proper exposure before, during, and after capture: hand held and in camera light meters, exposure compensation, continuous, strobe or ambient light, and of course, experience. All of this can become very complicated but in the end, we as the viewer know when an image seems correct and typically our instincts will be supported by the math. The primary aspects of concern with the histogram are the left and right edges.  Any pixels that recorded as bright white (255) or as pure black (0), would be pushed up against the edge of the graph.

The “very cute baby” photo above was opened in Photoshop CS6 and color sample targets (1, 2, 3) were placed about and then analyzed. There are lots of numbers on the bottom right….however, the translation is simple and instinctive: each target has tonal values closer to pure white and the colors also seem balanced. One color channel does not predominate.This means I do not have to adjust and exposure in camera was spot on. Had I decided to adjust, the pair of numbers (for example #3 R: 241/241) would have shown a different value something like 241/237  but I wanted a tad more red in his facial skin.

For now, keep in mind how the baby’s eyes are in sharp focus and also represent the lightest and darkest points in the photo providing ultimate contrast and point of interest. I don’t believe in keeping an inadequate photo to “fix in post” and also would rather be safe than sorry so I spend the extra time on a few more exposures and know that one frame will always have perfect exposure, focus, composition and that final unmeasurable ingredient – expression.

And, if you want to see more of our work, visit:

Even though a picture is worth more than 1,000 words….sometimes words will “tell the story”. My favorite blog is “Plant Talk” fromThe New York Botanical Gardens. Something to learn or something to see..daily. The posts which I enjoy the most continually provide something beautiful to look at and something new to learn. Looking forward to your comments.